Transform Your Go-to-Market Strategy with Modern ABX
In today’s complex B2B landscape, marketing leaders at technology companies face unprecedented challenges.
Modern demand generation for B2B
We build demand generation systems using ads, content, and automations
Trusted by marketing and sales leaders at some incredible companies
- What we do
We're an extension of your GTM
We help your team build demand gen systems that target companies looking for your product—then deliver multi-channel campaigns that move accounts from aware to qualified.
ICP
targeting
Account and buying group level precision targeting across ads, email, and outbound sales
Content development
Turn pain points and JTBD mapping into monthly recurring content themes and weekly topics
Multi-channel campaigns
Orchestrate your content across ads, email, and outbound sales motions to engage your ICP
- Our focus
Growth, driven by smart targeting and perfect timing
- Our focus
Your demand gen strategy should be predictable and scalable
Data systems
Combine CRM and intent data to identify new and existing accounts ready for activation
Content systems
Automated, human-in-the-loop, AI systems that generate content at scale
Acquisition systems
Coordinate ads, email, and outbound to engage buying committees and drive funnel progression
Engagement systems
Automated email sequences and personalized content that accelerates account qualification
Conversion systems
Automated sales outbound combining AI research and multi-channel outreach
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testimonials
- Our customers
Marketing and sales
leaders love us
One of the best marketers out there!
“The quality of strategy and dedicated attention we receive is above and beyond. twelfth's modern approach to marketing is completely unique to our needs and quickly unlocked new growth for our business"
Joe Espinosa CRO, Promowise
Strategic and unique perspective on ABM
"twelfth's modern approach to ABM uncovered several new opportunities for us that will improve our demand gen engine and overall alignment with sales"
Alexa Schirtzinger Head of Marketing, Watershed
A true ABX expert
"As a B2B business owner, finding the right GTM support is extremely difficult. Fortunately, Steve and twelfth are on the cutting edge of GTM, AI, and ABX. twelfth consistently delivers high-quality demand generation strategy and tactics.”
Chris Rack CEO, mockingbyrd.ai
One of the great ABM thinkers
"twelfth is a strategic thought partner for us on all things ABM. Steve is well above the typical points of view on the future of ABM and his insights are changing how we approach GTM”
Tim Hicks VP Marketing, Integrate
A critical part of our team!
“Collaborating with Steve has been a huge accelerator for our business and marketing team. He consistently goes above and beyond, exceeding expectations, helping us achieve our goals"
Pearl Yon Sr. Manager Global Marketing, B2B
Our go-to ABM partner
"twelfth's approach to ABM is unlike any other partner we've worked with. The strategic approach to data, segmentation, and the multi-threaded campaign sequences are truly unique. Highly recommended for any growth stage company going upmarket."
Rey Fernando CEO, eight25
ABM + Clay 🔥
twelfth's unique use of Clay for ABM target account lists, contact identification, and intent data is awesome. Highly recommend.
Eric Linssen Founder, Demand Collective
- Our process
How we do it
Weeks 1-2
We analyze your existing GTM process to determine who your ICP is, their pain points, and jobs to be done to build your targeting and content strategy.
Weeks 3-4
We build custom account and contact lists in Clay using 3P and 1P intent signals. Lists are uploaded to ad platforms and email sequencers for content activation.
Weeks 5-6
We activate ad channels to drive top-of-funnel reach at target accounts, mid-funnel email sequences to drive account engagement, and bottom-funnel sales acceleration plays
Weeks 7-12
We use agile to A/B test and optimize content and designs bi-weekly to ensure your program is operation above B2B benchmarks
- Who's in charge
Meet the founder
Steve Armenti
Founder
16+ year marketing veteran
Steve began his career consulting on content and demand generation strategy for B2B brands like HP, IBM, Samsung, and HPE.
He then spent 7 years at Google honing the craft of aligning marketing and sales teams which resulted in $2B in new pipeline created.
Steve started twelfth (named after his very first company 16 years ago, promptly started on 12th streeet in Huntington Beach) to share his process with other B2B companies facing the same challenges.
Steve Armenti
Founder
steve@twelfth.agency
16+ year marketing veteran
Steve began his career consulting on content and demand generation strategy for B2B brands like HP, IBM, Samsung, and HPE.
He then spent 7 years at Google honing the craft of aligning marketing and sales teams which resulted in $2B in new pipeline created.
Steve started twelfth (named after his very first company 16 years ago, promptly started on 12th streeet in Huntington Beach) to share his process with other B2B companies facing the same challenges.
- Thought leadership
Learn more about modern demand generation for B2B
Building signal-based marketing and sales foundations
We bring deep, functional expertise, but are known for our holistic perspective: we capture value across boundaries…
Signal-based campaign sequences deliver 3X more pipeline
The companies seeing 3X better conversion rates adopt signal-driven campaign sequences that coordinate inbound and outbound.
Signal-Based ABM Improves Marketing-Sales Alignment
Signal-based ABM solves the fundamental disconnect in B2B organizations: marketing teams are incentivized to generate volume, while sales teams are held accountable for quality.
